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Winter Glow

Three Counties Showground
Three Counties Showground Malvern Worcestershire WR13 6NW

Festive fun at Three Counties Showground

Four amazing festive experiences in one central location

November 2021 – January 2022

Winter Glow promises a world of festive wonder this year, as the Three Counties Showground in Worcestershire is transformed for Christmas 2021!
Immerse yourself in all things seasonal, with an impressive line-up of activities and excitement on offer in Malvern this winter. Choose from daytime entertainment and extra special experiences, through to night-time fun, with a newly themed winter light trail and speciality food quarter.
Skate along on the one of the region’s largest real ice rinks and take a break with a steaming hot chocolate or grab a light lunch from the indoor skate cafe. Then head on out on the sparkling new light trail, as it winds across the showground, with giant illuminations under the stars. Thrill seekers can also soar upwards, to see the Malvern skyline like never before on the giant Observation Wheel!

Families will enjoy a magical trip on our very own polar express style train, which will transport you from our main gate station for a traditional and personalised visit to see the big man himself. Meet Santa Claus in Father Christmas’s cosy cabin, surrounded by his friendly elves, who have been busy making presents and gifts for all the visiting children and don’t forget to taste one of Mrs Clauses freshly baked cookies as you leave.

Winter Glow is a festive celebration, which starts in mid-November with the opening of the Ice Rink, followed by the Illuminated Light Trail, alongside Malvern’s first giant Observation Wheel and finally bespoke Santa Experiences running throughout December. With a magical mix of festive fun, the countdown to Christmas has begun.

To find out more and to book tickets visit