Local community magazines are one of the most trusted forms of advertising.
As 2019 comes to a close, the results of government commissioned national reviews of online advertising and the future of print media have called into question the level of trust in the digital offering.
We can feel the tide turning on how and why people want to buy local trades, services and products.
Community magazines, generally small local businesses themselves, often have the best return on investment.
1. They target the right people, in the right place, at the right time
2. Adverts and community articles trigger a positive emotional response
3. Low cost audience delivery
(Sending a letter via first class post to everyone who receives a Voice Magazine through their door will cost over £16,800 per edition) This figure does not include those who pick us up in the local library, doctors, dentists, coffee shops, tourist attraction etc.
Trust in us to put your business in front of the right consumers in 2020.Sources: Re-evaulating media, 17/18 (Radiocentre / Ebiquity). Chris O’Grady Print Consulting & Management.The Cairncross Review. Online advertising in the UK report 2019.